Why Values Matter To Me
Values are the foundation of everything I do. They guide how I build relationships, design strategies, and create impact. For me, it’s not just about achieving results—it’s about how we achieve them.
When we work together, you’ll experience more than just results—you’ll experience a partnership built on trust, a commitment to creating lasting change, and a focus on growth that aligns with your values. Whether we’re designing strategies, solving challenges, or driving innovation, my approach ensures that every step reflects what truly matters: collaboration, longevity, and integrity.
This is what my values mean to me in practice:
- Partnership 🤝: I believe in building strong, collaborative relationships in which we combine your deep business knowledge with my expertise. Together, we create strategies and solutions that deliver measurable results and drive meaningful impact.
- Sustainability 🌱: My focus is on creating change that lasts. Every strategy, framework, or solution I design is built with the long-term in mind, ensuring your organization can adapt, grow, and thrive well into the future.
- Ethical Growth 💡: Growth isn’t just about winning—it’s about doing so with integrity. I help leaders align their decisions with their values, creating success that benefits their organization, people, and the world around them.
My motto, "Your Boutique Partner To Transform Strategy Into Growth," reflects how my expertise brings value to those who share these values and aim to create an impact that makes a difference.
Growth starts with reflection—together, we can transform it into a meaningful impact.
Our Vision, Mission, and Values
Your Boutique Partner To Transform Strategy Into Growth
Vision
We catalyze the workplace's latent potential, going beyond mere technical prowess to cultivate leaders and teams that set new benchmarks for excellence.
Mission
We inspire and strategically enhance every company, professional, and team we engage with by aligning them with their strengths and talents. We unlock new performance levels, redefine ambitions, and foster customer-centric, productive, collaborative environments.
Values
Rooted in empathy, our commitment to partnership, sustainability, and ethical growth forms the bedrock of our work. We forge transformative bonds that pave the way for enduring success and mold a culture of growth mindset where continuous improvement is the norm.
We believe that nurturing human capital is the cornerstone of lasting prosperity. Our approach intertwines professional development with the power of a collective growth mindset, propelling businesses toward untapped markets and fostering a spirit of pioneering innovation.
About Marc's Background
Marc is an expert in strategic leadership, developing growth plans, and driving transformations. He partners with organizations to co-create powerful strategies, foster growth, and build leadership capabilities that make execution a competitive advantage. By developing high-performance leadership teams, Marc helps companies create agile frameworks and instill a one-team spirit. He also works to cultivate a future-proof culture that thrives on disciplined execution.
He enjoys taking on ambitious projects challenging the status quo, developing others' leadership skills, and enabling organizations to excel in execution.
With a background as a Senior Executive and a disruptive thinker, Marc has supported the strategic growth of prominent companies like Finnair, Santander, Abloy, Blue Lagoon, Elkem, Jotun, Össur, Carbfix, Veitur, atNorth, ON Power, Reykjavik Energy, Ljósleiðarinn, castLabs, Smartly, Lucinity, as well as institutions like the Ministry of Education and Children in Iceland, the Icelandic Meteorological Office and the European Forest Institute. One of his development programs (The Growth Agents) earned an award In Iceland, presented by the Icelandic President, for its innovative approach to talent development.
Marc has +10.000 hours of coaching and consultancy experience, working with executives from more than 25 nationalities and helping international teams tackle global challenges, resulting in improved team cohesion and measurable business growth. He thrives on working with ambitious teams to solve problems no one else has managed to solve—all with a human-centric approach. He has deployed large-scale training programs and focus sessions in Japan, India, China, France, Norway, Finland, the USA, Canada, and Iceland.
EDUCATION
Masters of Business Administration and Management (UAB)
Global Executive MBA (IESE Business School)
Artificial Intelligence: Implications for Business Strategy (MIT)
Postgraduate in Coaching and Work Orientation (UOC)
Leadership and Change Certificate (London School of Economics)
Six Sigma Black Belt Certified (General Electric)
ICAgile Certified Professional - Agile Team Facilitation (ICP-ATF)
Workplace Big Five Certified
Myyer-Briggs Type Index Certified
Extended Disk Certified
Growth Mindset Master Coach Certified
International Coaching Certification
LANGUAGES
Excellent level: English, Spanish, Italian, Catalan
Good level: Finnish
BACKGROUND
The Mindset Strategist MST Oy
2014- CEO and founder
Santander Consumer Finance Oy
2010-2014 D2C Director - Personal Loans, Insurances and CRM
2007-2010 CFO
General Electric (GE Money Oy)
2006-2007 Black Belt PMO / Pricing Manager (Finland)
2005-2006 Finance Project Leader (Italy)
2003-2005 Financial Analyst (Finland)
La Caixa de Pensions (Spain)
2001 -2002 Customer Service
A Personal Note
“If you want one year of prosperity, grow seeds.
If you want ten years of prosperity, grow trees.
If you want one hundred years of prosperity, grow people.”
- Chinese Proverb
"In the unfolding story of our personal and professional growth, the principles of ownership and self-empowerment stand as the bedrock of sustainable growth. Our philosophy and sparring approach champion the intrinsic power of self-reflection, embracing challenges, and the relentless pursuit of self-discovery. Through diligent introspection and confronting our struggles, we unlock the door to our latent potential, leading to achievements that redefine success.
The essence of our growth journey is deeply rooted in the conviction that each individual holds the key to their destiny. We step into a realm of empowerment by fostering a sense of ownership over our actions, decisions, and, ultimately, our growth. This journey is underscored by the courage to dive deep into the unknown, armed with a growth mindset and the unwavering belief in our ability to shape our future.
Change is inevitable; growth is optional. This mantra serves not only as a reflection of our collective experiences but also as an invitation to embrace the power of ownership and self-empowerment in our growth journey. It is a call to action—to lean into the challenges that lie ahead, to recognize our inherent capability to navigate the complexities of life and work, and to co-create futures brimming with purpose, passion, and unparalleled success.
Together, let's embark on this transformative path, where the challenges we face are not barriers but the catalysts for unlocking our most significant potential and achieving lasting prosperity.”
Let's Talk
YOUR BOUTIQUE PARTNER TO TRANSFORM STRATEGY INTO GROWTH
""Marc’s charismatic and compelling attitude to life is his best credential for inspiring others to follow their leadership instincts."
Marc Palahi - Director European Forest Institute